A collaborative graduate degree programme in Marketing and Integrated Marketing Communications was announced at a press conference held at the Foundation for International Studies, Valletta by Professor Juanito Camilleri, Rector of the University of Malta, and attended by Minister for Education, Youth and Employment Louis Galea, Molly Bordonaro, Ambassador of the United States of America, and Professor Kathleen Krentler from San Diego State University.

This collaborative Master’s programme with San Diego State University is the second in a series of dual Masters programmes to be launched by the University of Malta in cooperation with leading North American universities, after the launch of the MSc in Sustainable Environmental Resources Management in December 2007.

The collaborative graduate degree programme in Marketing and Integrated Marketing Communications seeks to provide the tools for the evolving market realities. Today’s communications environment presents many challenges to managers as they work with their partners to create marketing communications programmes that are strategically on target and maximise their productivity and impact. This programme is designed to help managers understand the rapidly evolving world of marketing and communications and to learn how various IMC tools such as advertising, public relations, the internet and interactive media, direct and database marketing, and social media can be combined most effectively to meet an organisation’s marketing communication needs.

The cooperation between the University of Malta and San Diego State University in the area of Marketing and Marketing Communications has been ongoing for a few years. The dual programme has been created to respond to developments in the way contemporary marketers are communicating with current and prospective customers.

Formal academic programmes in IMC represent a new trend that is taking root among schools of Business and Communications in the United States. These programmes are being offered only at a few select universities in the US. In Europe, the Centre for Communication Technology at the University of Malta was one of the first EU institutions to offer such a Masters programme when the first group joined in 2001.

The collaborative graduate degree programme in Marketing and Integrated Marketing Communications will be offered as from September.

Further information about this degree may be obtained by writing to [email protected]/IMC.