The GO brand landed the much coveted “Benchmarks Best Telecommunications” brand award, organised by Design Week of the UK. GO, Malta’s leading quad-play telecom company, managed to score success in the Benchmarks 2007 telecommunications category and beat the competition such as BT Touch and Airwave. This was achieved thanks to the international branding consultancy firm, Turquoise Branding, responsible for developing GO’s new brand identity.

The Benchmarks Awards, now running into their fourth year of existence, are specifically designed to set a standard in the recognition of excellence focussed on brand communication. They reward consistency of branding across an entire campaign, and candidates are expected to demonstrate a strong strategic concept proven to work effectively across a number of platforms.

GO was felt to be the strongest entry with a very upbeat identity that reflected both the culture and geography of its audience, and the technological advances of the product offering. The cohesion across all applications of the brand from packaging to retail on screen and advertising was also felt to be particularly strong.

“A big thanks and congratulations goes to all those who were involved in the re-branding project,” said GO’s chief executive officer, David Kay. “What’s more, the company’s strapline: ’Made for You’ is specifically designed to reflect GO’s customer centricity, and to demonstrate without doubt that the new company can provide its customers with all they need in terms of both products and services,” he went on.

Speaking of the GO brand, Linda Garcia, director at Turquoise Branding said: “GO was a fantastic brand to work with – a unique experience involving the challenge of creating a brand that will have real resonance and impact. The GO brand has a strong optimistic feel that lends itself to a variety of creative treatments. The mix of creative language and visual properties is bright, optimistic, positive, future-proof and fun – a sure guarantee that the brand will enjoy longevity, and stand out in the marketplace.”