Ten years later, consumers and critics agree - Westin Hotels & Resorts is still the best in bed. Westin Hotels, represented in Malta by The Westin Dragonara Resort, turned the travel industry on its head and sparked a hotel bedding revolution with the 1999 launch of the Heavenly Bed®: an icon that inspired countless imitators, ignited the hotel-bed wars and jump-started the hotel retail phenomenon. In the decade since, more than 75 million guests have tucked themselves into Heavenly Beds at Westin hotels around the world including Presidents, Hollywood royalty and professional athletes, and more than 30,000 beds and 100,000 pillows have been sold. The sumptuous, Heavenly Bed has grown from cult favorite to well-loved classic, and Westin has expanded Heavenly into a full-lifestyle brand, with similarly luxurious offerings for the bath, the baby, and even the dog. Today, Westin announces a five-month global celebration of this momentous anniversary, and unveils plans for new additions to the growing Westin Heavenly family.

In 2009, Westin’s commitment to wellness and a good night’s sleep is as strong today as it was 10 years ago and the brand’s five-month Heavenly Celebration will bring a little bit of “heaven” to guests and consumers around the world. Throughout the year, Westin will introduce several new additions to the Heavenly product line and host Heavenly White Sales and experiential events in high-profile locations worldwide. From Beijing to Boston, every one of Westin’s 169 properties and more than 29,000 employees will participate in the celebration with special events, Heavenly promotions and giveaways.

The brand will also recognize the hard-working room attendants who’ve kept the luxurious multi-layered beds beautiful over the years, and will also offer meeting-planner incentives around the Heavenly theme.