Dior is launching a brand-new generation of lipsticks. Dior has created the first Sérum de Rouge, a genuine elixir of youth with exquisite radiance having to combine skin care with a passion for colour.

Sérum de Rouge contains 20 per cent of lip care ingredients, 10 times more than classic Dior lipsticks. It has been formulated like a genuine lip care serum, thanks to a formula first saturated with active ingredients and later infused with colour.

The Dior Innovation Centre has developed a unique complex of active ingredients that provide both surface and deep-down lip care action.

Monica Bellucci is the ultimate icon of beauty according to Dior. A perfect personification of glamour, her profound mouth inspires pure desire. “Applying lipstick to my lips is like capturing someone’s eyes to tell him: look at me!” said Ms Bellucci.

Sérum de Rouge shades were created by Tyen, Dior’s director of makeup creation.

Dior is distributed by X-treme Co. Ltd and can be found at leading perfumeries.