In the most recent J.D. Power report, the Alfa Romeo brand ranked amongst the top five brands, out of a total of 27 brands, that perform well when it comes to service satisfaction and ownership costs. According to Martin Volk, Senior Research Manager at J.D. Power and Associates “Providing an exceptional vehicle ownership experience requires an understanding of customer expectations from the purchase process throughout the entire ownership lifecycle. When it comes to high-ranking brands, customers expect that their requirements will be met and fulfilled and even exceed their expectations when purchasing them”.

J.D. Power and Associates is a global marketing information services firm which is widely recognised as the voice of the customer. Its ratings are based on responses from millions of consumers annually and their studies give consumers access to reliable and accurate information about many vehicle models, and helps manufacturers provide high levels of satisfaction to their customers.

Kenneth Rizzo Naudi, Sales and Marketing manager at Alfa Romeo Malta, believes that when an Alfa Romeo customer has been given a high level of service and satisfaction, he will definitely consider buying the same vehicle brand in the future. Statistics have shown that satisfaction levels and brand loyalty are strongly linked together and will have a huge impact at decision time when purchasing a new car.

The redesigned 2009 Germany Vehicle Ownership Satisfaction Study (VOSS) is the successor study to the Germany Customer Satisfaction Index (CSI) Study. The 2009 study is based on more than 16,200 online interviews with German vehicle owners after an average of two years of ownership. The study includes 27 brands and 113 models.