Dermatologists recently identified two major causes of skin ageing: glycation and oxidation. As a result, dermatologists recommend that antioxidants are used everyday to help prevent skin ageing. Accordingly, 40 per cent of women want a moisturiser/treatment that both prevents and reduces signs of ageing. To address the major causes of ageing and the demand of the market, La Roche-Posay, the skincare brand recommended by over 25,000 dermatologists worldwide, introduces this month a new approach to skin ageing: DERM AOX, the first Anti-Glycation + Anti-Oxidation Serum. This serum is the first product of its kind to fight both these processes (glycation and oxidation) at once.

DERM AOX serum protects against cell oxidation and inhibits the glycation process to slow the skin-ageing process and smooth wrinkles. Glycation is comparable to a “caramelisation” reaction. Sugar molecules naturally present in the skin adhere to collagen and elastin fibres, hardening them. As the skin ages, these sugar molecules create rigid bridges between fibres, stiffening the skin’s internal structure creating a brittle, wrinkle-prone complexion.

Oxidation occurs when sun, pollution and stress trigger free radicals in the skin. This leads to an oxidative chain reaction in the skin and damages DNA. The result is loss of radiance and vitality in the skin.

To slow these ageing processes, Derm Aox Anti-Glycation + Anti-Oxidation Serum contains these ingredients:

• Carnosine, a molecule stemming from diabetes research, acts like a “magnet” by attracting sugar molecules to itself keeping them away from collagen fibres, helping to prevent glycation and, thus, maintaining skin’s suppleness.

• Pycnogenol®, a herbal extract from maritime pine, is a potent antioxidant. Its free radical fighting action is 20 times greater than that of vitamin C and 50 times greater than vitamin E, research shows. This helps protect the skin from future oxidation damage.

• Vitamin C, a powerful anti-oxidant, helps neutralise chain reactions triggered by free radicals. Vitamin C also helps restore skin structure by boosting collagen synthesis, smooth skin texture and increase radiance.

• Vitamin E, another powerful anti-oxidant, works in synergy with the other ingredients against free-radical damage.

Derm AOX Serum is a lightweight fresh, hydrating gel fluid, perfect for every stage of aging and all skin types. Derm Aox Anti-Glycation + Anti-Oxidation Serum is available this month in all leading pharmacies.