Alf Mizzi & Sons (Marketing) Group, a leading local player in the marketing and distribution of quality international products, recently launched its new web portal. The technology behind the site, as well as the creative design, was wholly handled by innovative web development firm ICON.

“When crafting a site for a company such as Alf Mizzi & Sons (Marketing) Group, you have to use creativity to bring together their vast range of brands and products under one concise site that easily conveys their corporate message,” explains ICON director Dr Gege Gatt. “Our team of designers developed a very fluid site that moves between each section in a straightforward manner, making it simple for the end user to navigate around it.”

“In addition, we also integrated several of our key software packages, including ICON.snap™, which is a smart content management tool that allows the site’s moderators to keep it fresh and up-to-date in an effective manner. This, in turn, helps the site to rank well through Google and other search engines.”

The site includes informative sections on Alf Mizzi & Sons (Marketing) Group’s history and values, as well as its brands and the Kwiksave Gift Scheme.

“Furthermore, the Alf Mizzi & Sons (Marketing) Group site also uses ICON.e-news™, a software tool that crafts newsletters that keeps the company in regular contact with both past and potential customers.

“The launched result is very effective and we have no doubt that it will become integral to the work carried out by Alf Mizzi & Sons (Marketing) Group, both locally and overseas,” added Dr Gatt.

The site is now live and can be visited at: www.amsm.com.mt