The Malta Independent 11 June 2025, Wednesday
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Untangled Media Develops successful SEO strategy for Boatcare Trading

Malta Independent Sunday, 11 April 2010, 00:00 Last update: about 12 years ago

Ranking high in online searches conducted on Google is no mean feat. But ranking high on Google’s international search engine is one of the most difficult things to achieve.

Many local businesses are misled by SEO (search engine optimisation) companies because they improve a company’s ranking on searches conducted only on local search engines, eg Google Malta (google.com.mt), where competition is much lower than on international search engines such as Google.com.

And this is where web design and development company Untangled Media Ltd (UML) stands out. Untangled Media has an unparalleled track record in assisting its customers to achieve top positions and high results not only for searches conducted on local search engines but also on international search engines. Boatcare Trading Ltd is one of the many websites that have benefited from the specialised SEO packages from UML, and are extremely satisfied with the results.

“Achieving top search engine positioning is so important to us,” explains Boatcare Trading Ltd director Kenneth Azzopardi. “Our business relies heavily on foreigners and we consider our website as the major marketing strategy to attract clients and other business partners.

“Untangled Media’s strategy for ranking high has helped us boost our exposure and their expertise on search engine optimisation has allowed us to spread our commercial coverage across the international web by identifying the appropriate keywords and adopting a strong focus on them. It is not only important to attract more traffic, but to attract traffic that counts, that increases return on investment.”

“Internet marketing strategies should be drawn up carefully and SEO strategies must be properly executed and tracked for the highest ROI to be achieved,” explains Untangled Media SEO project manager Luciano Borg.

“When competing to rank on international search engines, you may be up against millions of other websites competing for the same keywords. Apart from designing websites that are extremely SEO-friendly, we also offer SEO marketing packages that have helped our customers to rank high even when competing against hundreds of thousands of other websites for the same keywords.”

“Boatcare Trading Ltd…director Kenneth Azzopardi is a highly-motivated business entrepreneur, and working with him was a very challenging and rewarding experience. Having achieved such important results in such a cut-throat market as the yachting industry makes us look forward to any challenges that may lie ahead”, said Mr Borg.

“Working with the Untangled Media team was a great experience – they are very talented and scrutinise each and every possibility to help us deliver effective e-marketing strategies and gain positive ranking results”, said Mr Azzopardi.

Having reaped the rewards of investing in an SEO strategy, Mr Azzopardi is delighted with the results. “I would not hesitate to recommend Untangled Media for web design and SEO services. The company is aware of the essential requirements for creating an SEO-friendly website and their SEO packages have very advantageous rates.”

For more information on SEO visit http://www.untangledmedia.com/ search-engine-optimization.html

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