Creativity is often perceived as a catch-all buzzword. However, its significance and importance to our economy is still underestimated by the population at large.

It is indeed a key trait of human nature. Edward de Bono believes that creativity is the most important human resource of all. Without it, he says, there would be no progress. This argument was also echoed last March by Angelou Angelos during the launch of Vision 2015.

Malta’s success is based on our only resource – the human element. Over the years, through its hard work, flexibility and determination, it has transformed our country for the better. We have always displayed an innate sense of entrepreneurial flair coupled with a sense of creativity that has allowed us to transform threats into opportunities.

As globalisation progresses, creativity is key to national competitiveness. It can be best described as the engine of the global economy.

The countries that are capable of developing and supporting an environment where the creative talent of the population is developed and prospers are the countries most capable of

supporting their economic and social development.

The creative areas of an economy can indeed create high value-added work for our country, as well as attract foreign investors to Malta.

This was confirmed earlier this week when, together with the Prime Minister, I had the opportunity to visit a local marketing company that is expanding its operations and doubling its workforce.

The investment the government has been making in the educational system is bearing fruit. Industry is now recruiting our young graduates from MCAST and university, and the investment that is being made will continue enhancing their skills and talents.

Earlier this year, the government also launched the Arts Scholarship Fund to help students continue specialising in creative and performing disciplines. This scheme complements the other scholarships the government is offering, which up to now represent an investment of over €7 million.

The government is also offering a number of schemes through Malta Enterprise to assist such companies expand their operations and, more importantly, to internationalise their

operations.

It is envisaged that growth in this sector will continue in the future. With a talented and creative workforce complemented by high-quality educational institutions, more companies are expected to continue choosing Malta as an investment destination. The advent of SmartCity Malta and the Life Science Park will continue to generate interest in Malta, as well as the attractive investment aid packages.

With this growth prospect, coupled with our strength and the attractiveness of our investment, it was only natural for the creative industry to find itself the backbone of Vision 2015. The creative economy is indeed the economic sector that will determine the success of other sectors earmarked in Vision 2015.

This week’s visit, and the new investment announced by this local company, not only confirms our strong fundamentals as a country and as an economy but, more importantly, our potential for the future.

Vision 2015 clearly states what we can achieve. We are already moving in the right direction. Let us together

continue making it happen.

Dr Debono is parliamentary assistant in the Office of the Prime Minister

www.francodebono.info

[email protected]