HSBC launched its latest premium banking service, “Advance”, earlier this month. An exclusive event was held for bank staff and Advance rewards partners Air Malta and Marks & Spencer at the entrance of the HSBC Banking Centre in Qormi, where a large, red-carpeted marquee was set up transforming the area into a stunning party venue.
Large banners with the different faces of the new Advance marketing campaign – ‘Who could you be tomorrow’ – which still hang on the HSBC Operations Centre, set the tone for the event, attracting the attention of guests who were treated to a reception and a fashion show of M&S’ practical and wearable autumn/winter collection.
The evening reflected what Advance – a combination of a global current account, an international debit card and a credit card – stands for: a smart and personalised solution for progressive people with an international mindset.