MS&L Group, one of the world’s top five PR and Events networks, through its offices in Italy is now establishing a base in Malta through a strategic alliance with Corporate Identities International. MS&L employs more than 2,500 people with offices in 22 countries which cover virtually every discipline required for clients to engage creatively with their audiences 24 hours a day.
MS&L Group is the flagship specialised organisation within Publicis Groupe, the world’s third largest communications group with activities spanning 104 countries and 43,000 professionals. Other companies which form part of this group include Saatchi and Saatchi.
Alessandro Chiarmasso, responsible for the Corporate & Finance Business Unit at MS&L Italy said “recent developments in Malta, its strong financial services sector and crucial strategic role in the sector have been noted. The current Maltese Vision 2015 strategy is also very ambitious yet attainable and therefore, our presence in Malta has become a natural move for our organisation.”
“We feel that MS&L Group provides many of the world’s largest companies and most recognised brands with best-in-class communication strategies to help them reach their business and communication goals. This is in line with Corporate Identities International’s mission with regards to our client base here in Malta and therefore, partnering with MS&L makes us proud of being in collaboration with a global organisation with whom we speak the same language,” stated Jesmond Saliba, managing director of Corporate Identities International.
“This important move signals a very important phase at Corporate Identities where we have recently also announced another important partnership with Saatchi & Saatchi Health, also part of the Publicis Groupe,” added Mr Saliba. “As with MS&L, our newly established collaboration with Saatchi & Saatchi Health stems from our vision to provide top quality communication services.
Availing themselves of the latest research and the freshest industry insights, MS&L Group’s specialists guide clients through often complex market conditions backed by heavy experience in a myriad of sectors ranging from retail, sports, luxury, energy, technology to automotive, education, healthcare, fashion and lifestyle, beauty, travel, manufacturing, financial and construction industries and more.
MS&L Group is also constantly re-affirming its status as one of the world’s leading communications firms through the constant registering of numerous industry awards. This recognition demonstrates the agency’s prowess in creating client campaigns that are grounded in measureable results. The organisations that have honoured MS&L Group include The Public Relations Society of America (PRSA), International Association of Business Communicators (IABC) and The Holmes Group.