HP unveiled a new digital signage offering designed to make it simple for businesses to better inform customers while boosting sales and lowering costs.

The low-cost, easy-to-use HP SignagePlayer mp8000s and HP SignagePlayer mp8000r are designed for independent retailers, and other small to midsize businesses that want to deploy full-featured digital signage at a single location or across a small network.

“The new HP SignagePlayer mp8000s and HP SignagePlayer mp8000r, featuring Scala QuickStart software, enable businesses to quickly and affordably deploy full-featured digital signage solutions,” said Bob Rosenberry, manager, Visual Solutions, Retail Solutions Global Business Unit, HP. “Professional digital signage is now within reach for businesses large and small.”

HP SignagePlayer is a new line of affordable digital signage players that are easy to use and simple to deploy. Beyond simple slideshows and video looping, HP SignagePlayer enables sophisticated layouts with images, text, Adobe® Flash animations, RSS feeds and interactive content.

For businesses with space limitations, the HP SignagePlayer mp8000s supports content up to 720p in a small device design that can be mounted behind the display. The HP SignagePlayer mp8000r features NVIDIA discrete graphics for the most demanding 1080p content requirements.