Coty Prestige, a division of Coty Inc., announced recently that it has signed an agreement with actor Paul Walker to be the new face of the Davidoff Cool Water fragrance advertising campaign starting worldwide in July.

The American actor has conquered Hollywood playing Brian O’Conner in The Fast and the Furious films and has proven his love for acting and action in films including Clint Eastwood’s Flags of Our Fathers, Eight Below, Joy Ride and Takers. He will next be seen reprising his role opposite Vin Diesel in Fast Five, being released this spring.

Having studied marine biology, Paul is known for his passion for the ocean, ocean conservation, diving and surfing. Demonstrating his comfort in the water in the film Into the Blue with Jessica Alba, Paul underlines his commitment to its conservation with his involvement in the National Geographic Channel documentary series, Expedition Great White, an expedition studying migratory patterns of great white sharks.

The agreement with Coty marks the first time that Walker crosses over into the fragrance market.

“I have a really intimate relationship with the ocean and Davidoff Cool Water is the quintessential ocean fragrance. I am honored to be the new face of this campaign,” said Paul Walker.

“Paul Walker is a natural choice to represent Davidoff Cool Water. He truly embodies the values of this legendary fragrance. Not only thanks to his personal commitment around oceans, but also for his intense energy, powerful masculinity and cool attitude that characterise him,” said Françoise Mariez, SVP International European Marketing Licenses, Coty Prestige.