During the second edition of the SportMalta Awards – L-Għazliet Sportivi Nazzjonali 2010, a number of exceptional athletes, officials and coaches took home awards, including Massimo Cremona who received the coveted SportMalta Award 2010.
Massimo Cremona, a table football player was selected through a voting process not determined by the KMS but through set criteria comprising 40% of the votes cast by the sports journalists, another 40% from votes of association delegates present during the presentations’ night and the other 20% from a public vote through SMS voting.
Cremona obtained 4.52% from the Journalists, 7.8% from the presidents of the national associations and was the favourite with the general pubic where he obtained 4.145% of the voting percentage, giving him the lead with a total of 16.47%.
Massimo who also placed second in the Sportsman of Year category, was presented the SportMalta Award trophy by Clyde Puli, Parliamentary Secretary for Youth and Sport and Jean Todt, the President of the FIA, motor sport’s world governing body.
The SportMalta Awards– L-Għazliet Sportivi Nazzjonali 2010 was more than an awards ceremony, it was a vehicle to reach out to youths and students and bring sport and its message closer to them. This was successfully achieved as over 20 schools were included in a Roadshow programme which resulted in over 4,000 students coming into direct contact with the athletes; a novel approach which boosted their self esteem and as role models they encouraged youngsters directly to take up sport.
In addition, three pre-events were also organised including a mega event at Cottonera Sports Complex, Junior College and Bay Street. Six media events linked with the show were also organised in addition to 34 TV slots in sports programs, host shows, and specialised programmes and over 1,170 promo spots on TV and radio was given. In excess of 16 hours of TV coverage was given to the objective of instilling more awareness for sport and the achievements of local athletes.
These awards have successfully managed to create an event which has extended beyond the actual awards night. It is clear that this activity will be remembered as the event that put local athletes in the forefront. It involved them with numerous of students and the general public directly.