master group has reached another milestone in the production of their market-leading Squashes and Milkshakes range, changing the production process to one that uses only natural colouring ingredients. This has resulted in Squashes and Milkshakes produced with no artificial colourings added to the product, whilst retaining the same great taste that consumers are so familiar with and that has made just a leader in the Squashes and Milkshakes market. To celebrate this new milestone in the just range of Squashes and Milkshakes, master group has also launched a fantastic competition which will reward one lucky customer with an amazing prize of €1,000 in cash.

This is the second transition that the just Squashes and Milkshakes brand has gone through, following the rebranding exercise two years ago. This latest step forward in the just range means that Malta’s favourite Squashes and Milkshakes are now produced with no artificial colourings. As a result of this, the appearance of some of the twenty products in this range might look slightly different, however master group has ensured that this change did not affect in any way the familiar taste of the just Squashes and Milkshakes range.

Indeed, master group has always worked hard at retaining the beloved taste that is characteristic of their Squashes and Milkshakes – a taste which has won over a vast number of loyal consumers over the years. "Our range of Squashes and Milkshakes is a major part of our non-alcoholic beverage business, whose success throughout these years has turned this brand into a household name. We have always been extremely proud of our Squashes and Milkshakes and fondly remember what we consider the three most important milestones in their production: The first in 1947, when the range of Squashes started off with the production of orange, lemon and orzata by the company’s founder Ġużeppi and his mother; the year 2000, when the Squashes and Milkshakes started being packaged into PET instead of normal glass bottles; and later the very important re-branding exercise which we embarked upon in 2009. All throughout we have always safeguarded the taste of our Squashes and Milkshakes, which is equally dear to us and to our customers," said Mr. Louie Camilleri, General Manager at master group.

“As a matter of fact, the new competition we are launching in April is intended both as a celebration of this new milestone in our history as well as a big thank-you for our loyal customers, who have grown with us throughout all these years,” said Mr. Karl Bondin, Marketing Executive at master group. Participation in the competition is very simple. Participants must answer this simple question: just is produced in many flavours, name two of these flavours. By sending 5 just labels with your answer, name and surname, mobile number and I.D. number on the back of each label, to master group, Zwejt Street, San Gwann., you could be the one lucky customer that master group will be rewarding with €1,000 in cash. Labels may also be taken to master cellars, Oratory Street Naxxar. One customer will be drawn from all participants at the end of September 2011, with a chance to win the fantastic €1,000 cash prize.