Manchester City have renamed their City of Manchester Stadium the Etihad Stadium in a 10-year sponsorship deal with the Abu Dhabi-based airline.
City announced the deal yesterday without saying how much it was worth but British media widely reported that the Premier League club would earn more than £100 million ($159 million).
The agreement could help City meet UEFA’s financial fair-play regulations, which demand that clubs do not spend beyond their means. City announced a £121 million ($193 million) loss in their most recent annual report following lavish spending on player transfer fees and salaries.”In addition to delivering significant revenue at a key stage in the club’s evolution, the agreement creates exciting opportunities,” City chief executive Garry Cook said.