Frank Zampa Jewellery, the Valletta-based purveyors of fine quality products, has recently entered the web era with a brand-focused online presence. The microsite, accessible at www.frankzampa.com, is purposefully designed as a small taste of the online experience, now offered 24/7 in the virtual sphere and heralds an exciting string of upcoming digital projects for the company.

ICON has created the new microsite, focusing on ‘legacy, luxury and quality’ in both design and usability. With minimal text, it still puts through a message of a distinguished business with a rich and successful history. It takes into consideration the products themselves by showcasing them in a fluid and visual manner, as well as the brand they represent: a reputable sixth generation family business now moving online.

The main purpose of the microsite is the showcasing a handful of unique products through a striking stream of images that are central to the site, in line with Frank Zampa Jewellery’s known business practices of working with local and international artisans who match their high standards of quality and creativity in order to present unique pieces to its clientele.

The Frank Zampa Jewellery brand, active since 1804, is synonymous with fine craftsmanship and creativity in jewellery products. Located in the foremost street in Valletta and associated with luxury goods, the jewellery retailers can boast a long tradition in the trading of gold and precious stones. The newly launched microsite immediately gives a sense of what the product and service is all about. Just like with Frank Zampa Jewellery, detail and a focus on elegance are key to creating an unforgettable experience.