On 27 July, Peugeot launched an interactive digital campaign. With fun, viral-friendly and personalisable content thanks to Facebook Connect, these four Peugeot 107 videos are available on YouTube.

By clicking on the link www.youtube.com/107experience, Internet users will be able to view and share videos on the 107 featuring their name and photo plus comments from Facebook friends.

Participants can choose from four emotions: VIP, SHARE, GLAM or FUN. They are then plunged into four original stories: a secret evening in a nightclub whose entrance takes the form of the 107’s door, a friend who’s ready to do whatever it takes to find a car for sharing, a sporting challenge set on the roof of a skyscraper and a sensual video whose story changes depending on the Internet user’s sex.

“We’ve chosen themes which resonate with a young target audience: sport, games, seduction, dance, music, sharing and friendship, all built in and tailored to the functions of social networks.

When Internet users run a video, they can see their Facebook friends in a YouTube video and share the link on Twitter. Parts of the video are even interactive such as the chance for a game of pong between two 107s” explained Quentin de Boissieu, head of the 107 Experience project at Peugeot.

The campaign was created with input from the You to You consulting agency.