Marketing and web development agency Strategic Communications has announced the launch of the website of former Lazio football club first-team doctor Roberto Postacchini. Based in Rome, Dr Postacchini is an orthopaedic surgeon specialized in the treatment of conditions affecting the shoulders.

“My website,” Dr Postacchini explains, “aims at providing visitors with an overview of the commonest problems affecting the shoulders and describes, through the use of videos and animations, the specialised surgical procedures which can be performed on this specific joint.

“I have also included a series of self-evaluation tests that the patients can print and bring to their first visit. This will provide me and my assistants with a better understanding of the patient’s condition.”

Dr Postacchini explains how, “It was necessary to develop a website that was capable of conveying all the information which I needed to include in a clear manner. I am glad to say that Strategic Communications’ professional approach facilitated the process of content organization and presentation”. The website, which can be visited at www.lachirurgiadellaspalla.com, includes an online appointment booking form and allows visitors to send their questions directly to Dr Postacchini.

Strategic Communications is specialised in the strategic planning of marketing and PR campaigns, in the design and development of websites as well as in the integration between online and offline campaigns. In March 2011, Strategic Communications introduced the use of QR codes to Malta.