Following the success generated by the introduction of the ICE-WATCH brand in the Maltese Market, Diamonds International, Classic Jewellers and Hebe have now inaugurated a monobrand ICE-WATCH store in Bisazza Street, Sliema. Embodying all that has made the ICE-WATCH brand so successful, the new store has a colourful and modern décor reflecting the brand’s young image and style.
The opening of the store coincided with the launch of the ICE-WATCH winter collection which comprises of 16 different colours and styles depicting the colours associated with winter season. This collection is among the most stylishly, making it the “must-have” accessory of the moment offered by ICE-WATCH for the winter season.
The ICE-WATCH winter collection comprises different sized watches, including a big-big size, to suit everyone’s taste while at the same time sit comfortably on all wrists. All watches comprise different coloured silicone strap and, in true ICE-WATCH fashion, come in a variety of a coloured faces that enable you to mix and match your favourite ICE-WATCH to your every item of clothing. This explosion of winter colours compliments extremely well the modern colourful straps, giving you an accessory that is trendy and simultaneously “a classic”. All watches in winter collection are water resistant up to 5ATM and feature luminous hands, calendar date (optional) and the signature ICE-WATCH logo on crown, case back and dial.
The ICE-WATCH brand is international and intercultural, showcasing a watch that is fun, hip, intergenerational, and available in a complete range of colours with over a 100 different watches to choose from. Little wonder then that the ICE-WATCH brand has taken world markets by storm and has quickly become a staple of any style as well as a functional fashion accessory. It is an affordable and alternative watch brand with a strong identity that has become a “must-have” item, even among “fashion-defining” personalities. ICE-WATCH designers put creativity and consumer satisfaction before everything else and seek to create a relaxed, yet formal style, a bold yet consistent fashion. ICE-WATCH allows everyone to be colourful and unique, with the ICE-WATCH appealing to those who are more fashion conscious among us. This reworking of the classic watch into one with a new energy and a futurist sex-appeal, adds a totally new chapter to the rich heritage of watch-making history.
The new ICE-WHITE Collection is available at the ICE-WATCH store in Bisazza street as well as Classic Jewellers, Diamonds International and Hebe outlets.