Following the success generated by the opening of the new mono-brand store in Bisazza Street, Sliema, Ice-Watch have launched a new line of watches known as Ice-Army. Embodying all that has made the Ice-Watch brand the “must-have” accessory of the moment, the new Ice-Army collection has a rugged look with a brown and blue camouflage finish, making it one of the most diverse watches offered by Ice-Watch for the winter season.

The Ice-Army collection includes different sized watches to suit all styles and sit comfortably on all wrists. All watches comprise of a camouflage strap and face in blue or brown that enables you to mix and match your favourite Ice-Watch with your item of clothing.

Like all other watches in the Ice-Watch range, the Ice-Army is water resistant up to 5ATM, features luminous hands, calendar date (optional) and the signature Ice-Watch logo on crown, case back and dial. It is, as a matter of fact, expected to become the must have accessory for this season!

The Ice-Watch brand is international and intercultural, showcasing a watch that is fun, hip, intergenerational, and available in a complete range of colours with over a 100 different watches to choose from. Indeed the Ice-Watch can suit everybody’s tastes and can compliment any style. Little wonder then that the Ice-Watch brand has taken world markets by storm and has quickly become a staple of any style as well as a functional fashion accessory. It is an affordable and alternative watch brand with a strong identity that has become a “must-have” item, even among “fashion-defining” personalities.

Ice-Watch allows everyone to be colourful and unique, with the Ice-Watch appealing to those who are more fashion conscious among us. This reworking of the classic watch into one with a new energy and a futurist sex-appeal, adds a totally new chapter to the rich heritage of watch-making history.

The new Ice-Army collection is available at the Ice-Watch store in Sliema, all Diamonds International, Classic Jewellers and Hebe outlets.