Forestals’ website, www.forestals.com, has been revamped with a new and fresher look, providing enhanced and new online products and services. The new website makes it easier for Forestals’ customers to find the company on the internet and purchase products through a new fully-fledged shopping cart.

The new portal has been designed to offer customers an extensive range of products that have been classified into a list with category labels. The full range of products, which includes domestic appliances, video and hifi equipment, IT hardware and peripherals, PlayStation consoles and software, is easily retrievable real-time through the new optimised search engine.

The website also has a stock control engine where customers can check the availability of any product at their preferred Forestals or Matrix outlet. This is directly linked to a payment gateway that allows secure, encrypted card transactions from BOV and HSBC debit cards, VISA and MasterCard or Paypal. The site has been designed and developed by Alert Communications and payment gateway services are provided by Endeavour.

The Forestals site also contains a newsletter application to which clients can easily subscribe and be instantly informed about any new products and offers. Furthermore, the new website is ideal for browsing from an iPhone or an iPad tablet.

Speaking about the new website, Forestals’ Marketing Manager Tonio Schembri said: “The revamped portal is another step in the company’s initiatives to keep abreast of continuous developments in the customer’s shopping behaviour and internet marketing. Given that people everywhere are becoming less apprehensive about credit card payments online, we are now in a position to offer them a better choice and service.”

In a bid to enhance communication with their customers, Forestals’ Facebook page, facebook.com/forestals, went viral with over 2,000 likes in less than a month. “We see social networking as a really useful tool to help us communicate directly with our customers. All feedback is valid as it allows us to interact with customers,” Mr Schembri concluded.