Since the Ice-Watch timepieces joined the social network its fan base has continued to steadily grow. Today the iconic watch brand has reached over one million Facebook fans: this is exceptional in the watch industry! As a result the Ice-Watch brand also has a perfect platform for free exchange and discussions with the web 2.0 generation.

Talking, exchanging ideas, interacting… these are just a few reasons why the Ice-Watch brand created a page where Ice-Watch lovers could share their passion. This attitude is typical of the brand which is now ranked in the top 500 of global brands and the top 5 of the jewellery/watches segment globally.

New collections, sports and cultural events, festivals, new stores − It’s all there on the Ice-Watch fan page… Anything is a good opportunity to post photos, videos, blogs and news items online to encourage a sustainable dialogue.

One million Facebook fans: this really is a first for a Belgian brand in the watch-making industry. On this occasion and as a way of thanking all these brand supporters for their loyalty, the Ice-Watch brand will launch a special edition of the Ice-Game. Fans stand a chance of winning one of 100 watches from the Ice-World and Ice-Flash collections. Soon the brand Ice-Watch will also publish an album featuring 50 of the best photos posted by community members to its Facebook page: a fun, colourful, sexy, risqué, playful and inspirational photo retrospective!

Ice-Watch is locally available at the Ice-Watch store in Sliema and all Diamonds International, Classic Jewellers and Hebe outlets.