Nestlé has unveiled new packaging designs and visual identity for its Nestlé Fitness brands with a completely new look, following studies carried out on new consumers’ lifestyles.

The new successful concept creates an emotional engagement through the striking silhouette which underpins the health credentials of the product. The new brand logo now appears in dark blue with a light blue accent and is now  more visible and prominent, thus creating an outstanding shelf presence.

The nutritional messages emphasized by the creation of pink and purple roundels at the front of the pack give full assurance of product quality and performance of the target consumer.

The new clarity of the package ensures maximum consumer shopability experience and product understanding through a clear, approachable colour coding.

The new concept spans over the complete line-up of Nestlé Fitness cereals, namely Fitness Original, Fitness Fruit, Fitness Chocolate, Fitness Dark Chocolate, Fitness Honey Almond and Fitness Yoghurt. It was also adopted for the cereals bar packs.

“Although this is basically a rebranding exercise, wherein we try to improve our pack communication to reflect the new trends, the product quality, its delicious taste and the price have remained the same,” Alfred Borg, Corporate Communications manager at Nestlé Malta said.