Maserati and La Martina reinforce their collaboration with a much wider range and significant developments, including a perfume.

Maserati sponsored the Italian national team in the Polo World Championship European Playoffs, equipped by La Martina whose design has been an inspiration for the entire new collection.

October 24, 2012 – Maserati and La Martina reinforce their collaboration with a much wider range, where the elegance and sportiness of Polo joins the Trident passion to create this exclusive new line. The launch took place last week at La Martina flagship store in Madrid.

Customers and enthusiasts of the brand were able to see the direct outcome of the second year of collaboration between the companies, which together with the collection of polo shirts, includes hats, sweatshirts and even a new perfume line. Throughout the event, attendees also enjoyed driving the new GranTurismo Sport.

The new designs have been inspired by the polo shirts of the Italian National Polo Team, who Maserati sponsored during the European round of the Polo World Championship Playoffs, held at the Bucine Villa Sesta Polo Club, in the province of Arezzo. It was the first in a series of events which both brands will develop together in the upcoming years.

The famous model and Maserati ambassador Jodie Kidd, who is also a polo player, showcased the new collection at the exclusive Hurlingham Club in London. The collection ‘La Martina by Maserati’ is now available in all official La Martina stores, in showrooms and on the web www.maseratistore.com.