ICON was this year present at the prestigious Searchlove conference organised by Distilled in London on October 29th and 30th. Mainly aimed towards online marketers, business owners and SEO executives, the conference introduces and offers guidance when it comes to the latest techniques in developing an online strategy.

With the main aim of keeping attendees one step ahead of the competition, the conference encourages networking as well as giving insight into creative strategies that deliver results, expert advice on the best techniques to employ as well as drawing inspiration from case studies amongst many other engaging topics.

The conference, which is held annually in the plush surroundings of London, sees professionals from all over the world attend the renowned conference. This year, attendees included representatives from Lastminute.com, SEOptimise, LateRooms.com, eBay, Easyjet Holidays and LowCostHolidays.com amongst many other renowned businesses.

Key topics discussed included Conversion Tracking and Online/Offline Attribution, Local and International SEO, Content Strategy and Inbound Marketing amongst many other topics of interest.

Following the conference, an exclusive party was organised for all attendees, where ICON was able to network and interact with other fellow professionals in the area of online marketing, SEO and social media management.

Distilled started off as a web development agency and began verging and developing into a SEO and PPC agency in 2007. Since then, the company has opened offices in London, New York and Seattle and has formed a long-term partnership with SEOmoz which allowed it to take over SEO consultation.