Local financial services firm Atlas JMFS Investments, a member of the Atlas Group, has launched a rebranded identity to mark its next natural step of evolution. The new identity - Jesmond Mizzi Financial Advisors – is a result of a thorough brand investigation to identify the strengths of the financial services organisation and the achievements accomplished during its first decade of operations. 2012 marks important milestones for Directors Jesmond Mizzi, Mark Azzopardi and John Catania as the company celebrates its tenth anniversary since first offering its services to the local market and the third anniversary from the setting up of an alliance with the Atlas Group which has proved to be a successful merger for both organisations. “As a firm, we are constantly seeking to improve on our achievements and the next natural step was to review our brand, measure what it stood for and analyse how we could remain ahead of our game to benefit our customers and shareholders. This process led us to re-evaluate and re-define our brand and its position in the marketplace”, said Managing Director Mr Jesmond Mizzi. Mr Michael Gatt, Managing Director of Atlas Group, said “Since merging our investment operations three years ago, we have continued to deliver strong results for our clients and shareholders. The Atlas Group is very satisfied with the results achieved so far and we are keen to continue driving growth through the healthy relationship we enjoy with the team at Jesmond Mizzi Financial Advisors”. The new brand - Jesmond Mizzi Financial Advisors - builds on the company’s experience and heritage, while providing an edge to help the organisation stand out and become more memorable as a leading player in the local financial services market. “Throughout the past ten years, we achieved notable results that brought prosperity to our clients. We are seeking to continue this journey together with our clients and our new identity as Jesmond Mizzi Financial Advisors, will help us consolidate our market position as the financial advisors of choice for hundreds of loyal customers”, said Director of Operations & Sales Mr John Catania. In the meantime, Jesmond Mizzi Financial Advisors will soon launch new services and new communication platforms with access to the latest information through a dedicated website which will provide better investment monitoring and management tools for clients. “While the new identity will help us become more visible in the market, our philosophy, our service and our promise to all our customers remain unchanged. Their individual requirements and their interests remain at the heart of the solutions we propose”, said Dr Mark Azzopardi, Investments and Finance Director.