Jeep, the legendary American brand and leader of the off-road sector, is sponsoring the The North Face® Speaker Series for the second year in a row, the exclusive European tour featuring some of the stars of the extreme sports world, taking place from 5 to 20 November and stopping off in five European cities: Milan, Barcelona, Munich, Paris and London.
At each date, the Jeep Wrangler Mountain, the special edition Jeep designed to tackle the most challenging off-road routes, will take pride of place, thanks to its privileged position, as well as starring alongside the athletes in the filmed accounts of their extreme experiences on some of the world's highest peaks.
Each stage will also feature the athletes of the The North Face® mountaineering team, who will share with the audience some of their most exciting successes but also the more difficult moments of their sporting careers, through talks, images and video presentations. The first date took place yesterday evening at Milan's Triennale, where Denis Urubko and renowned mountaineer Simone Moro presented the première of the film "Alpinismo di ieri e di oggi" (Mountaineering yesterday and today), a short film of approximately 30 minutes which brings together thoughts and reflections on a sport which offers an excellent representation of pushing our limits and an age-old desire to explore. Spectators will be given the opportunity to admire images reflecting some of Moro's most extreme adventures, during which he was accompanied right by his Jeep Wrangler, both in the city and the Himalayan valleys.
Like The North Face®, Jeep is a leader in the field of outdoor pursuits and technological innovation. Thanks to the brand's outstanding skill, which falls second to none, Jeep vehicles have always fulfilled its customers' needs, with products which allow us to undertake any adventure in total freedom, comfort and safety, even in extreme conditions.
By sponsoring the Speaker Series, Jeep is further strengthening its links with the extreme sports world and confirming the ability to travel anywhere and to undertake any journey which characterises the iconic Jeep Wrangler. The athletes of the The North Face® team perfectly express the values of freedom, adventure, authenticity, passion and uniqueness which are part of Jeep's DNA.
Freedom as a state of mind and determination to follow one's instincts with the confidence of being able to take on any challenge by relying on its great capabilities. Adventure as a vocation. Authenticity because Jeep is the "original" brand, the first to have explored the outdoors, to become its undisputed leader and to have turned driving experience into an extraordinary event. Passion as an impulse to live out one's own individuality in a powerful and distinctive way. Uniqueness or knowing how to stand out in the crowd thanks to absolutely unmistakable characteristics.
The stages in Milan, Munich and Paris will welcome Simone Moro and Denis Urubko, while for the date in Barcelona, Hervè Barmasse will relay his experiences from Summer 2011, which saw him take on the highest peaks of the Alps. For the final stage of the tour in London, renowned American mountaineer Conrad Anker will take the audience behind the scenes of his first ascent of Mount Meru (4565 metres) in the Garhwal Himalayas.
Jeep's values can be translated as style, functionality, construction quality and benchmark off-road capabilities. The fruit of 70 years of legendary history, every Jeep vehicle offers an authentic SUV, characterised by exceptional performance and a versatility designed for those who want to live the outdoors and to travel extraordinary journeys not only over more extreme ground but also in the city. The Jeep brand offers an open invitation to live life to the full, with a complete range of solutions for taking on any adventure in maximum safety. A brand with extraordinary tradition, over the years, Jeep has constantly reinvented itself, offering innovative products with strong personality, which have become a benchmark for an entire category of vehicles.