Following the arrival of Emirates’ inaugural non-stop service from Dubai to Adelaide in November 2012, the airline has announced a new marketing partnership with the South Australian Government and Tourism Australia.

A joint marketing agreement was signed by Emirates, the South Australian Government and Tourism Australia, which will see AUS $2 (€1.6) million of marketing activities promoting South Australia’s tourism credentials across Emirates’ European network over two years. “South Australia has never had this level of connectivity into Europe, the Middle East and Africa and the early booking profiles demonstrate the power of Emirates’ global network in unlocking previously untapped markets, such as Glasgow, Hamburg and our hub, Dubai,” said Salem Obaidalla, Emirates’ Senior Vice President Commercial Operations, Far East & Australasia.
“We’re investing in South Australia for the long haul, dedicating a Boeing 777-300ER aircraft on the flights to Adelaide, fitted with our highest on-board product offering and employing more than 150 South Australians in airline and airport services.” “Subject to regulatory approval, the Emirates and Qantas Global Aviation Partnership will offer travellers an even more seamless Australian and international network – including direct connectivity from Emirates’ global network to Port Lincoln and 50 other Australian destinations via Qantas’ domestic network,” Mr Obaidalla concluded. Emirates’ four flights per week between Dubai and Adelaide began on 1st November and will become daily from 1st February 2013.  The airline operates flights on a daily schedule from Malta to Dubai via Cyprus, and offers convenient connections for Maltese passengers travelling to and from Australia.