Middlesea Insurance with the support of FUNDACIÓN MAPFRE, along with Transport Malta are the official sponsors of a road safety campaign which boldly brings to light a number of causes of deaths and injuries that occur every year on the road. The aim of the campaign is to highlight the consequences of dangerous driving by creating awareness of safe driving habits, in order to ultimately reduce the number of accidents and casualties on the road and develop a safe driving culture.

Over a 12 month period Middlesea Insurance and FUNDACIÓN MAPFRE will support an educational advertising campaign which will be featured on local newspapers, magazines, billboards, TV as well as online and on social media websites. The campaign will focus on four main issues, namely, over speeding, driving under the influence of alcohol, sending SMS whilst driving and the use of rear seat-belts.

As a member of the international insurance group MAPFRE, Middlesea Insurance received full support from FUNDACIÓN MAPFRE, the institution sponsored by MAPFRE and which aims to achieve objectives of general interest to society.

This campaign is in line with Middlesea’s Corporate Social Responsibility policy, as it views safety as one of its main priorities as a responsible corporate citizen. The company is committed to Corporate Social Responsibility and often seeks to get involved in programs that are beneficial to the whole community.