At a recent seminar held at SmartCity Malta, People and Co Ltd, longstanding Business Partner for IBM-SPSS and local supplier of leading statistics, data mining, data collection and text analysis solutions demonstrated how these technologies can be used to capture people’s attitudes and opinions, predict outcomes of future customer interactions, and then acts on these insights by embedding analytics into business processes. IBM-SPSS solutions address interconnected business objectives across an entire organization by focusing on the convergence of analytics, IT architecture and business process. Commercial, government and academic customers worldwide rely on IBM-technology as a competitive advantage in attracting, retaining and growing customers, while reducing fraud and mitigating risk.

A solution featured was the latest version of IBM SPSS Statistics software, its integrated family of products that addresses the entire analytical process, from planning to data collection to analysis, reporting and deployment.

The new enhancements in IBM SPSS Statistics v21 ensure that the most advanced analytics techniques are available to a broader group of business users, statisticians, analysts and researchers. Making it easier to access and manage big data, set up and perform analyses, and share results across the organization, IBM SPSS Statistics now includes:

·         Simulation Modeling – Users can now build better models and assess risk when inputs are uncertain.

·         Advanced Techniques for Big Data – Quickly understand large and complex datasets using advanced statistical procedures to provide high accuracy and drive quality decision making.

·         Improved Integration – Deploy analytics faster with seamless access to common data types and external programming languages, including Java and IBM Cognos business intelligence.

IBM SPSS Statistics now makes working with big data easier, more scalable and ensures optimal performance when working with multiple predictors. By introducing a data file comparison tool, users now have the ability to compare datasets or data files to identify any discrepancies and ensure that the data values and records are compatible.

Users can now compare files for better quality control as well as find discrepancies between data sets that contain responses by the same respondents to a survey, but entered by two different people.

Also, IBM SPSS Statistics now allows operations like sorts and aggregations to be pushed back to the database, where they can be performed faster. Temporary files created by analytical procedures can be distributed across multiple disks, and large files can be compressed to save disk space when sorting, improving performance and speeding up analysis.