Alfa Romeo and Jeep welcomed around 300 delegates who recently attended the successful 4th edition of the Annual Business Leaders Conference at Montekristo vineyards organised by Business Leaders Malta.
Five models were on show namely the Alfa Romeo MiTo and Giulietta, the Jeep Wrangler, Compass and the Grand Cherokee.
“We are glad to have actively participated in this event which was very successfully attended and are proud to have contributed a touch of excellence through our special brands,” said Francesca Mamo, Managing Director of UCIM Co Ltd, representatives of Alfa Romeo and Jeep in Malta. ““Alfa Romeo and Jeep are two leaders in their respective segments, they both enjoy a rich legacy of successes and their models are highly respected.”
“Our presence at this event was not a coincidence but a partnership with the organisers who share in our same value - that all business leaders, whatever their area of operation and irrispective of the business they operate, all share the same qualities namely an appreciation towards excellent quality, strong branding that gives more value and an acknowledgement of top design, technological accomplishment and sheer beauty. We chose to invest in this event as an active effort to be close to our core audience, meeting our prospective buyers in a special setting and understanding their expectations better,” added Ms Mamo
The compact and stylish hatch-coupè Alfa MiTo, the elegant presence of the Alfa Giulietta, were a sight to the visiting delegates. These models, parked right outside the main entrance to the venue, reflected the high profile event that awaited all delegates. Whether it was a sports-car-styled hatchback with an elegant run-about attitude and character; or a mid-size four-door coupè-looking hatchback that can fulfill anyone’s requirement of stunning looks, driving comfort, high performance, impressively good fuel consumption, and ample space for a full family within its spacious front and rear seats and very large luggage compartment; there certainly was an Alfa to suit the taste of any busniness delegate present at the BLM conference.
In bold contrast, the sleek lines of the Alfa Romeo models contrasted beautifully with the assertive presence of the three Jeep models. Namely the ultra-adventurous yet super-comfortable and luxurious new Wrangler, the practical urban SUV Compass and the imposingly large and mighty Grand Cherokee. A brand synonomous with the great outdoors and now also with economical diesel motorisations, the presence of the new Jeep brand at this event was very much in place given the rural yet elegant environs of Montekristo vineyards on a crisp winter sunny day.