One of the main secrets to effectively protect the skin is to apply sun protection properly. In 2013, Lancaster introduces its Wet Skin Application textures that can be applied on wet skin without leaving traces after spreading. A range composed of a mist for the body and a non-sticky, milky cream for face and body.
Quick and easy to apply, children will love them – and they’ll also make life easier for mums! When children are at the seaside, they are much too busy jumping in the waves to apply their sun protection, and it is extremely difficult for parents to convince them to get out of the water and dry themselves so that another layer of cream can be applied! These new textures have been designed to make life easier for parents when it comes to applying sunscreen on these carefree explorers.
The Wet Skin Application: loved by children, approved by parents.
Invisible mist
in addition to its UVA and UVB filters the mist also contains Lancaster’s unique Infrared Technology. Enhanced with the Wet Skin Application innovation, this specific formula “rids water” from the skin’s surface and allows for the optimal distribution of sun filters. It takes only a few seconds to apply and doesn’t leave a trace after spreading. It is simply spread onto the body – even when the skin is wet – to coat the skin with a highly protective and refreshing mist. A unique action. Shake. Spray onto all areas to be protected. Spread. The result: an even application of sun protection agents that maximize the sunscreen’s effectiveness.
An intelligent cream
Water and sweat-resistant, it can be directly applied on wet skin without leaving traces after spreading. This performance, made possible thanks to the Wet Skin Application ability, is
linked to the cream’s original texture that creates an affinity with the skin, making it easy to apply in any situation. From the moment it touches dry skin, its white texture is transformed, leaving no white traces - something both young children and teenagers should love. Also designed to fight UVA, UVB and infrared radiation, Sun For Kids Cream is anti-sand and does not sting the eyes. This milky texture, with its fruity scent, is applied to the face and body to provide maximum comfort and protection.
Key words to say!!
Dare to Tan!
A declaration of freedom available in two new ranges:
Sun Beauty and Bronzing Beauty.
“Neo-tanning”
Just a single ray is enough to make us feel as light as air. As soon as the sun brushes the skin with its amber glow, our self-confidence is boosted.
5 vital dates to remember: “We have never been as well protected…”
1971 In the middle of the 70s, when it is normal to expose your body for hours on the beach, Lancaster launches its first sun protection range. Glamorous textures and a legendary fragrance that encourage regular application of the sun cream.
1988 Lancaster creates Heliotan, later called Tan Activator Complex, the first complex to boost melanin production and produce a quicker, more even tan.
1997 Over ten years ahead of the competition, Lancaster incorporates UVA filters in its formulas. Only in 2008 did anti-UVA protection become a recommendation, regulated by European law.
2002 Lancaster achieves a new breakthrough with the development of an exclusive antioxidant complex, capable of fighting free radicals, a strategy that would go on to inspire all the sun products on the market.
2012 Lancaster launches anti-infrared protection. Through observation of the effects of free radicals on the skin, the Lancaster Research team discovered a new anti-age enemy: infrared rays. Henceforth, a totally new technology shields us from these hitherto unrecognised rays: Infrared Technology, present in the whole Sun Beauty range.
GWP
With every €80 spent on Lancaster Sun products the client will get to choose from the below, either Lancaster sun towel or Lancaster Sun beach bag. And with every €45 spent on Lancaster Sun products the client get the below Lancaster sun swimsuit pouch.
The promotion starts from Friday 24th till Sunday 2nd June 2013. Gifts are till stock lasts.