BACKSTAGE OR THE LAWS OF ATTRACTION
The catwalk gleams in the spotlights, the models in Bar suits and Corolle skir ts electrify the runway.
The climax of this couture look is the makeup; its charm captivates, ravishing mouths unsettle the gaze and mesmerising eyes overarch the silhouette.
This art of eyeshadow, love of transformation and meticulous colour-coding all come to light backstage, hidden from the public eye.
In a few square feet backstage Dior’s excellence, savoir-faire and signature makeup style work their magic… Avant-garde, couture and spectacular.
In 2002, when backstage was still confined to the background and not yet the centre of attention,
Dior took an interest in professional makeup artists’ handiwork and accessories and launched its emblematic Diorshow mascara, inspired by the legendary “toothbrush” that makeup artists use to coat the lashes to the hilt. Diorshow exploded onto the academic makeup stage with its XXL brush.
THE ORIGIN: DIORSHOW EXCELLENCE AND BOLDNESS
FROM BACKSTAGE FASHION TO BEHIND THE SILVER SCREEN
Couture, a scene meticulously staged, heroines performing, tracked by the camera, clothing designed for motion… The catwalk uncannily mirrors the big screen.
Monsieur Dior loved a good show and always forged close bonds with the great movie icons. From Marilyn Monroe to Charlize Theron, Sophia Loren to Sharon Stone, and Rita Hayworth to Natalie Portman, the icons of both fashion and screen have all worn the House of Dior’s creations.
The stars of the screen demand the best, so it’s little wonder they have also adopted backstage makeup, won over by its high performance formula and professional flourish.
From backstage fashion shows to movie sets, Diorshow Iconic Overcurl is a major production
that explores diverse styles by offering all women excessively extravagant eyes from all angles, worthy of the big screen.
Overcurl: the luxury of a winning combination
In 2013, the Avenue Montaigne couture house brings all the energy backstage to a prodigious new mascara: Iconic Overcurl. Dior is passionate about innovation and has drawn on its backstage experience to seek out a professional technique with an exceptional power to add volume and curl. The radical efficacy of professional hair and lash curling tools have inspired this new mascara. Its performance? To shape the gaze with a staggering effect of volume and curl. An instant metamorphosis for flawless glamour.
Born from the meeting between a high-performance curved brush and a “K-Polymers” formula that holds a volume-boosting, shape-defining memory, Diorshow Iconic Overcurl lavishly thickens the lashes in an instant, creating a curl that is naturally more eye-catching from one day to the next.
Born from the meeting between a curved brush and a “K-Polymers” formula
SPECTACULAR VOLUME AND CURL
A “Wave Curl” brush inspired by lash styling
Remarkable from all angles, this curved brush, modeled on lash and hair-curling accessories, reproduces the lashstyling performances of the most experienced makeup artists with perfect precision. Its curved form and supple fibres bond with the lash fringe, simultaneously hugging each lash from one end of the lash line to the other, from the shortest to the finest and from the root down to the tip. The criss-cross structure gives it the power to capture and calibrate each individual lash, shaping volume with every use into a climax of overcurl.
The secret of the laboratories: K-Polymers
Behind their intriguing code name, they mask unprecedented potential. Reproducing the enveloping and shaping properties of elastane, this avant-garde formula combines different polymers that tighten, coat and set the lashes.
Optimised by a trio of oils and waxes that have powerful volumising effects, they produce spectacular, long-lasting curl and volume, in the blink of an eye.
The Dior signature: a high-precision dosage of ingredients that work in harmony with the brush, for unparalleled curl and definition. The makeup sets in a blink of the eye, guaranteed non-smudge. Thanks to self-emulsifiable hydrophilic waxes, the formula is the perfect combination of flawless hold and easy makeup removal, including with water.
Day after day, a naturally more bewitching curl. Such is the promise of this texture’s high-performance “lash care”, capable of strengthening the lash and improving its mechanical properties.
At the heart of the formula lies a complex composed of Abyssinian oil and a pseudo-ceramide, which can reproduce the lipid structure of the lash on the surface. Brushstroke after brushstroke, it penetrates the scales of the lash to preserve its suppleness and resistance.
Precious allies of this remarkable complex, the Vegetal Nectar stimulates the synthesis of keratin,* structured like a helix at the “heart” of the lash, while a soy protein extract acts as a cellular activator capable of revitalising and regenerating the fibre.*
An essential lash care benefit: Together, these active ingredients, rich in fatty acids, deeply fortify the lash to optimise its mechanical properties. With each application, the lash fringe demonstrates a capacity to be “re-shaped”, spectacularly boosted and curled. Over time, the eyes are transformed, revealing naturally more sensational curves and curl.
THE DIORSHOW ICONIC OVERCURL DESS CODE
Diorshow Iconic Overcurl dresses the eyes in three vibrant, bewitchingly intense shades.
Over Black / Over Brown / Over Blue
* In vitro test
Day after day, a naturally more bewitching curl
ICONIC BACKSTAGE EYES IN TECHNICOLOR
For 10 years Diorshow has given women a privileged backstage pass to eyelash expertise. Today Dior broadens the horizon of possibilities, explores new, inspired paths, and draws once again on the maestro skill of makeup artists to beautify the eyes.
Diorshow Mono, an explosion of arty colours
Colour is a question of fashion. On fabrics or eyes, it flies in the face of conventions, picks up new moods and dares to be transformed in a variety of combinations.
Irresistible with their embossed “logomania” motif, the mono shades by Tyen – Creative Director of Dior Makeup – set the tone for a resolutely on-fashion gaze, running the full gamut of bold, fun or sophisticated creation.
Timeless, natural, indispensable, the Nude shades design
a flawless, discreet gaze for a perfect “no makeup” look.
Fun, fresh and funky, the Pop shades go for colour-block pigments: dazzling, electric and profound.
Seductive, sultry and mesmerising, the Smoky palette allows for variations on mysterious, sublime smoky eyes.
These highly desirable colours come in two finishes:
a very light daywear halo, applied with a dry sponge-tip;
a vibrant, intense, flat colour with spellbinding reflections, when used with a slightly damp sponge-tip.
Diorshow Art Pen, tracing strong features
A graphic line, a pretty comma, a futurist doe-eye… The emblematic catwalk signature, every season Dior traces a stunningly intense black line of eyeliner. Diorshow Art Pen is a backstage influence that revolutionizes the expert tool by combining a gel-like texture (that can be rinsed with warm water) with a calligraphic felt applicator whose professional glide and exceptional hold trace a stunningly intense black line.
The emblematic Dior catwalk signature
Diorshow Flash Corrector, the touch-up pen and makeup corrector
This astounding pen corrects little slips and makeup glitches in a second.
Magical and fun, this boost to creativity offers a free hand to dare the most spectacular makeup.
The “photo touch-up” effect: in one move this highprecision corrector erases, adjusts and corrects eyeliner jolts, mascara spill and lipstick errors.
Correction perfection.
DIORSHOW CREATES THE GAZE
Since 2002, Diorshow has given women a makeup result that matches up to the expertise of catwalk makeup artists. Better still, it gives them true freedom: to create a customised gaze, lash after lash, with each stroke of the brush. This desire for technical expertise is the mission statement of this line, which adapts to the mood, the moment and the desire to soften or electrify an eyeshadow, lighten or intensify an eyeliner, play demure little miss or become an extravert fashionista.
THE MAKEUP TIPS
DIOR INTERNATIONAL MAKEUP DESIGNER YADIM CREATES _ NEW MONOCHROME LOOKS: NUDE, POP AND SMOKY.
HE SHARES HIS EXPERT TIPS AND AVANT_GARDE VISION OF MAKEUP, DEVELOPED IN THE NEW DIOR MAKEUP LAB AND INSPIRED BY HIS BACKSTAGE EXPERIENCE
Diorshow Nude Look
N°1 Eyes
Apply Diorshow Mono Eyeshadow in Tweed 760 into the crease of the eye and along the lower lash line
Draw a line of Diorshow Art Pen thinly along the upper lash line
Finish with a light coat of Diorshow Iconic Overcurl Mascara concentrated in outer lashes
N°2 Skin
On contours of cheeks and temples, apply Diorskin Nude Tan Light Healthy Glow
Enhancing Powder
N°3 Lips
Underline the contours of the lips with the Universal Lip Contour before applying colour
Apply Lip Maximizer with fingertips to plump the lips
Dab Dior Addict Extreme in Lucky 536
Diorshow Pop Look
N°1 Eyes
Apply Diorshow Mono Eyeshadow in Lilas Mitzah 176, dabbing the colour generously on the eyelid in a pure tint, for a colour-block effect.
Apply Diorshow Art Pen in an elongated shape along the upper lash line into a slight wing
Finish with a medium coat of Diorshow Iconic Overcurl Mascara on upper and lower lashes
N°2 Skin
On apples of the cheeks, brush on Diorblush in Peechy Keen 553
N°3 Lips
Underline the contours of the lips with the Universal Lip Contour before applying colour
Makeup the lips with Dior Addict Lipstick in Paris 762
Diorshow Smoky Look
N°1 Eyes
On the eyelid, onto outer eye corners and along lower lash line, blend Diorshow Mono Eyeshadow in Khôl 096
Apply Diorshow Art Pen in a thick line along the upper lash line and pulled out into an extreme wing
Finish with a rich and heavy coat of Diorshow Iconic Overcurl Mascara onto upper and lower lash lines
N°2 Skin
On contours of the cheeks and temples, apply Diorskin Nude Tan Sun Powder
N°3 Lips
Underline the contours of the lips with the Universal Lip Contour before applying colour
Makeup the lips with Rouge Dior Nude Lipstick in Grège 169