Bank of Valletta gave a group of students the opportunity to act as champions of technology. Posted at selected branches, these students assist customers queuing for cashiering services by showing them how easy and convenient it is to opt for the range of self-service channels available.
Speaking about the initiative, Ivo Camilleri, Executive Head Electronic Banking Services at Bank of Valletta explained, “For the younger generation, the use of technology is almost intuitive. Therefore, it was almost a natural decision to rally their support to show others how easy and simple it is to master such tools” Bank of Valletta has always been at the forefront in harnessing technology and putting it at the fingertips of its customers. This is an integral part of its customer-centric strategy which has seen the Bank registering a number of firsts including the launch of the first ATMs in Malta in 1989, Internet Banking in 2002 and as recent as last March, the first BOV Mobile application for smart phones.
Over the past years, the Bank has also made considerable investments in its fleet of ATMs. Today, they offer so much more than the humble cash withdrawals or balance inquiries. The BOV Advanced-Deposit ATMs allow customers to effect cash deposits in real-time, whilst one receives an immediate cheque image when depositing cheques.
Customers with access to a PC are blessed with even more convenience. Today, over one hundred thousand customers in Malta use the Bank’s internet banking services. The range of services offered through internet banking is so varied, that many find trips to the Branch are only necessary for really important matters, like taking out a home or personal loan or for long-term planning of personal finances.
BOV Mobile today marks the epitome of self-service banking. Tracking account balances and transactions, making mobile payments, paying bills, and topping-up mobile phones have never been easier now that the secure BOV Mobile service is available on smart phones. Smartphones have enabled banking to be truly on-the-go, with all these features literally available at one’s fingertips, whether the person is in Malta or abroad.
No matter what, some customers still feel uncomfortable using these advanced services mostly because they have never tried. This is the barrier that the young and energetic team posted at selected BOV branches during August and September is out to circumvent. They have been equipped with the necessary professional training, and are ready to answer any questions about the safety and security features offered by the Bank’s automated services.