The mainstay in Malta’s wine industry for over 100 years, Emmanuel Delicata Winemaker Ltd.  recently unveiled their new web portal. The new website showcases a storytelling experience, integrates social media and deploys a responsive web design making viewing from mobile devices a breeze.

Delicata’s redesigned site focuses on providing accurate information and making that material easily accessible through intuitive design and rich imagery for an enhanced viewer experience. The site is easy to use regardless of whether you are just browsing for company facts, checking on winery events or any of Delicata’s on-going wine promotions.

“Delicata is Malta’s sole critically acclaimed fourth generation, family owned winery with close to a century of awards to show for it. This is what sets Delicata apart. Telling that story is more important than ever.” said Head of Sales Georges Meekers. “Although Delicata’s story is relived every day by many consumers embracing the winery’s wines, we felt the need to say it clearer, in a factual and yet more engaging way evolving around the different popular Delicata wine brands”.

Every communication channel counts in today’s competitive marketplace. This year, Delicata has experienced steady fan, friend or follower growth, especially on their Facebook page. Anyone wanting to share Delicata’s website’s message by means of social media now can do so too since the site embraces them on a deeper level than before.

The clean and sleek visual design, storytelling photography and artfully woven images and video material all adapt to social media. The flexible, fluid layout automatically resizes to accommodate mobile devices. Delicata’s new virtual home also incorporates their e-newsletter which has been renamed “The Winemaker’s Journal” with regular updates being sent out to subscribers’ inboxes.

“We’re taking into account communication trends and have also added “Delicata’s Friday’s Cellar Chatroom” to our site for wine lovers wanting to ask us directly more about the Delicata wines they are about to uncork”, said Meekers. “People engage and enjoy a digital brand experience in the palm of their hand, exactly where we like them to start the weekend intimately cupping a glass of Maltese wine before lifting it to their lips”.

The company’s email addresses remain unchanged and the website address is also the same: www.delicata.com.