In keeping with the continuous changes and evolvement of the creative industry, JP Advertising has changed its brand identity to a more dynamic and modern icon, which reflects its true identity. To celebrate this change, the Company hosted its clients and friends to drinks at the newly refurbished offices of in Ta’ Xbiex.
The guests’ invitation consisted of an innovative pack with an ink pad which asked invitees to join JP Advertising to leave their mark. As expected this created a sense of expectation amongst the guests, who were presented with a personalised stamp and were asked to leave their mark on a tailor-made wooden board.
JPA managing director, Chris Bianco said that “In designing our new brand identity we have chosen a mark that reflects who we are today, a company that has evolved and embraced the changing marketing environment. Over the past 31 years, JPA has moulded itself and withstood the test of time by re-inventing itself to reflect the best innovative practices in the industry. The new identity is a reflection of this change process.”
Mr Bianco added that together with the new identity we have also inaugurated our refurbished offices which have been designed by our staff to create a modern environment where they can be stimulated and express themselves in a creative manner.