Malta’s beloved Golden Harvest French sliced loaf wrapped in wax paper turned 50. To celebrate this landmark birthday, Golden Harvest is releasing a new look for its iconic French sliced loaf.

In a move that features a new wax-packaging wrapper, Golden Harvest is keen to show that throughout these years, the Maltese favourite loaf’s taste remain the same.

The contemporary label puts the iconic picture of a baker putting a loaf in a traditional oven in the limelight again and emphasizes the message that Golden Harvest remained true to its roots throughout these 50 years.

As part of the celebrations, Golden Harvest has also launched a recipe cook-book competition for Facebook followers. There were five competitions with the 10 most voted recipes from every section, that is, sandwich fillers, appetizers, starters, main course and dessert published in the book.

“To celebrate the 50th anniversary of the French Sliced loaf, we went back to our origins, giving prominence to the old imagery since we truly believe that our future lies where our roots are,”  Golden Harvest, CEO, Mark Aquilina explained. Customers can obtain a copy of the book which will be published in December by collecting 50 wrappers of French sliced loaf wrapped in wax paper.