Phoenicia Hotel Malta has long seen the value in supporting culture and the arts as part of its role in the community, and with a 70 year heritage the luxury 5-star hotel has developed a number of partnerships and relationships with national arts and culture institutions. Phoenicia's latest support for Maltese art and culture comes in an expanded sponsorship for Teatru Manoel and the 2014 International Baroque Festival, demonstrating the significance that arts and culture carry in our everyday lives.
Phoenicia has chosen to focus its sponsorship policy at a local level. The hotel's sponsoring programmes vary from partnerships with large cultural institutions to events, and from cultural investments to supporting young talent programmes. Among others, Phoenicia's key partnerships include: Malta Council for Culture and the Arts (Malta Jazz Festival, The Malta Arts Festival and Ghanafest), Fondazzjoni Patrimonju Malti, Valletta Baroque Festival and Teatru Manoel again this year, amongst others. Phoenicia promote events happening in Valletta not only locally but through active efforts and packages in core tourism feeder markets. Phoenicia is a supporter of Maltese cultural life, believing that Malta should be presenting itself internationally to a more culturally-oriented client.
Phoenicia is one of the principal sponsors of Teatru Manoel, Malta's national theatre. The sponsorship was extended in 2012 to include support for the Baroque Festival, and the latest sponsorship agreement covers both the national theatre programme for 2013/2014 and next January’s Valletta International Baroque Festival. Phoenicia recognises that quality in the arts needs to be supported and nurtured, and the hotel has a policy of promoting Maltese culture and the arts to its guests.
Ray Attard, CEO at Manoel Theatre said, “We have long believed that bringing more supporters to our programmes will help to ensure the viability of both Teatru Manoel as an institution as well as the performances which grace this venerable hall. My hope is that forward-thinking entities will see that our culture and arts in Malta are unique, and that every effort has to be made to underwrite the cultural sector. Phoenicia are one of those true pioneers who have seen the value of this sector and the fit with their brand. We look forward to continuing to develop this important relationship between us.”
Phoenicia General Manager Charles Azzopardi said, "Essentially, this type of support for Maltese art and culture allows Phoenicia's brand to extend its identity and connect to our markets through Malta's culture and art interests. We value excellence, pursued with integrity and creativity, and achieved through collaboration - in a sense that is what we are doing on an operational level in the hospitality field and which is mirrored by our support for the arts.”
Mr. Azzopardi went on to say. "Culture has always been key to our customers and employees. Phoenicia's aim is to make Malta's art and culture accessible to a broad audience. That is why Phoenicia sponsors multiple art and cultural projects focusing on three cultural domains: visual art, music and performance. As Phoenicia's home, our sponsorships across Valletta have included exhibitions with Fondazzjoni Partimonju Malti and Heritage Malta, amongst others, and we are delighted to support other word-class events in Malta, such as the International Choir Festival or The Malta Arts Festival, and the Teatru Manoel programme. By promoting these abroad we promote Valletta’s cultural heritage to a much wider audience. At Phoenicia we make a connection between all the different sorts of arts, and luxury, which is a kind of art, an applied art; taking pleasure from life. Teatru Manoel and the international quality of the Baroque Festival are the kind of event that Phoenicia are proud to support. With the Baroque Festival taking place in the lean period for local tourism we believe that this is exactly the kind of cultural activity that the trade in general should also support."
Built in 1939, The Hotel Phoenicia was Malta’s first five-star hotel, giving it a wealth of history and a unique charm standing proudly on the doorstep to Valletta. The Phoenicia is a cultural icon in its own right and houses the single largest private collection of Edward Caruana-Dingli paintings in the world, which is on permanent display at the hotel. The recently refurbished interior harbours an imposing Art Deco influence sustaining 128 bedrooms and 8 suites, affording some truly majestic panoramic views from most rooms and terraces. The stunning 7.5 acre garden allows guests to stroll through a rambling exotic haven of lush plants, flowers and trees on the way to the hotel’s magnificent pool housed adjacent to the Valletta bastions. Visitors and guests can wine and dine in a splendid choice of settings, whether it’s haute cuisine at the Phoenix restaurant, an indulgent afternoon tea in The Palm Court Lounge, a cooling cocktail at in the comfortable Club Bar, or a healthy and delicious dinner at the Pegasus.