New Model To Reach Malta End of the Month

To be launched at an introductory price of €10,500

The Hyundai i10 might be a small city car but right from the very start, it has all the ingredients of an award-winning model. And the new generation i10 which rolled off the production lines a few months ago, is fully living up to this reputation.

After scooping the 'Best City Car' category during CarBuyer’s recent awards, the new generation Hyundai i10 was also named ‘Car of the Year 2014’. CarBuyer, a leading car review website, awarded the overall title after the judges praised the i10 for its quality, refinement, style and value.

The latest accolade garnered by Hyundai’s smallest car was Top Gear’s ‘Bargain of the Year’ award, a coveted prize awarded to the new, more grown-up Hyundai i10 thanks to its “ability to provide customers with small-car buying and running costs without any of the associated compromises to refinement, comfort and build quality.”

Piers Ward, road test editor at BBC Top Gear magazine said this of the new generation Hyundai i10:

“Customers might want luxuries and gadgets, but they expect refinement. The i10 absolutely delivers on the value-for-money premise. It is definitely not a car with the build quality of a biscuit tin. The fit and finish is excellent, it looks great and is comfortable and spacious – for these reasons it stood out as a worthy winner.”

The new Hyundai i10 is now in Malta and available for viewing at the Hyundai showroom in Valley Road B’Kara.

“The 2014 Hyundai i10 is a brilliant car, offering a real grown-up feel and plenty of space at an amazing introductory price of €10,500 instead of its set price of €12,000. It is fun to drive and the perfect embodiment of ‘modern premium’, Hyundai’s vision. It is the perfect car for those who want only the best contender in the Segment A ,” states Francesca Mamo, Managing Director of Meridien Enterprises, importers and distributors of Hyundai in Malta.

“The 2014 Hyundai i10 is the perfect example of Hyundai’s product regionalization strategy where it is constantly seeking to build the right cars for the right regions. The fact that this new model has also just won the 2014 Car of the Year Award in India also goes to show the universal relevance and market approval that this model is gaining at a very impressive pace.”

“The success that we are expecting for this model in Malta comes from the knowledge that buyers of this new generation Hyundai i10 are being offered the highest levels of comfort and safety equipment, with many features more common to higher segment models. In fact, the Classic version of the new Hyundai i10 comes with standard features such as A/C, power steering, front electric windows, the latest technology in braking system such as Vehicle Stability Management and all round six airbags. Other extras include heated leather steering wheel, smart card with Button Start and cruise control with speed limiter provide bigger-car comfort,” concluded Ms Mamo.

The sporty and young character of the Hyundai i10 is set to attract young buyers thanks to another feature which offers young buyers the option to choose a colour interior based on either orange or blue.