Target the youth population – take the lead for introducing new trends to Turkey’s youth as the changing consumer habits of the younger generation will have a significant impact on local consumption.

Know the incentives – the Turkish government provides various tax and non-tax incentives to foreign investors. Understand what incentives may be available to you from R&D support to market research.

Understand the culture – when doing business in Turkey it is important to build a personal rapport and conversations about family and personal topics may take place alongside more formal business discussions.