“It costs 6-7 times more to acquire a new customer than to retain an existing one.” This statistic, as reported by Bain and Company, is one of the most popularly quoted statistics related to the importance of customer retention.

What actually makes customers happy enough to be repetitively loyal to one particular vendor or brand?

This is one of the topics that will be addressed in an event hosted by Zendesk, in collaboration with their official local partner, iMovo.

Zendesk is a provider of proven, cloud-based help-desk and customer-service software. The company provides a unique approach to customer engagement, enabling organisations to listen, respond and delight their customers in a fast and easy manner.

The event is open to Zendesk customers and all professionals looking to learn more about Zendesk and customer service. It will take place on the 5th of June 2014 at 16:30 at LeMeridien Hotel in St. Julians.

More information about the event as well as registration details are available at http://imovo.com.mt/events.