The popular & stylish multi-beverage machine has once again introduced a modern way of promoting its product concept by bringing the delicious and artistic beverages to consumers on the go, around the colourful Maltese islands. The artistic NESCAFÉ Dolce Gusto Roadster is a joint collaboration between AlfSons Limited and Nestlé Malta Limited.

In collaboration with Arts Council Malta, NESCAFÉ Dolce Gusto will be showcasing its roadster van at the Malta Arts Festival in July. Seeing as this event is all about the arts, NESCAFÉ Dolce Gusto wanted to enhancethe artistic atmosphere to this Festival by being present and giving consumers the opportunity to experience “The Modern Art of Coffee” during this beloved festival.This is the ninth edition of the Malta Arts Festival, the largest festival to be held in Malta and will run from the 14thJuly to the 2nd of August.Artists from Croatia, UK, Spain, Netherlands, Czech Republic, South Africa and Russia will join some of the best Maltese artists in a festival with 18 performances and a separate programme of workshops and master classes.

Speaking during the Official Press Tour of the NESCAFÉ Dolce Gusto Roadster, Joanna Micallef Farrugia, Nestlé Malta’s, Senior Group Product Manager said that “launching this creativeroadster & supporting local artistic events,delivers our brand’sindividuality ‘The Modern Art of Coffee’ to life. We are honoured to be part of the Malta Arts Festival this summer to showcase the stylish and artistic NESCAFÉ Dolce Gustoand we are confident that our consumers will enjoy its delicious coffee shop quality beverages.”

Alfred Borg, Nestlé Malta‘s Corporate Communications Manager commented that, “The launch of the NESCAFÉ Dolce Gusto Roadsteris yet another way of communicating and providing first-hand information to the Maltese consumers.  We have no doubt that the roadster will become a popular meet and greet opportunity where our consumers can discuss and share experiences about arts and culture.”