Creditinfo, a leading service provider of credit information and risk management solutions worldwide, have recently launched a new brand identity.

Simon Camilleri, CEO of Creditinfo Malta, said: “Our new brand identity illustrates Creditinfo’s growth and transformation over the last couple of years. Just as our company has evolved, so too must our brand, to reflect the impact of our innovation and the value that our products and services bring to our ever increasing customer base.

The new Creditinfo logo is the primary element of our identity, it is modern and bold. The symbol “I” stands for information. Just like the Creditinfo name, the new logo will be internationally recognised as a symbol for inspiring confidence, in line with our company's brand promise.

The second element central to our identity, is our website. In addition to our new logo, Creditinfo Malta has also updated its online web portal. The new look mirrors our brand: professional and straight forward. The layout is designed to help any person find information about us or our products and services effortlessly.

Equally, in the spirit of Creditinfo’s core values, our new branding reflects our innovative approach and thinking. We are unafraid to venture out of our comfort zone and introduce new ideas. At the same time, this will ensure consistency and professionalism throughout each of our 16 offices worldwide. Each company within the Creditinfo Group benefits from shared global experiences, knowledge and practices, and this will be reflected in one single brand image. All Creditinfo offices globally will transition to the new branding in the coming months.

In addition, Creditinfo Malta has also updated its online credit reports. As part of an ongoing process to provide the latest and most efficient data and risk awareness products to the Maltese market place, the new enhancements will further enable businesses and individuals to trade safely and securely both home and abroad.

The display of the online financial reports module will change as we increase the number of financial entries. These changes may not be evident for every company, as this depends on the type of financial statements prepared and filed. The financial content will remain the same, but it will now be more descriptive so that our customers will have a clearer picture of the status of the company they are reviewing. Furthermore, the online reports will also include the availability of information such as undecided claims.

In summary, the reports will contain more information, confirming to our vision of being at the forefront of new and innovative products and services within the credit risk and management sector.”