The Malta Independent 29 July 2026, Wednesday
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Air Malta staff donate €930 to Malta Hospice's Sunflower Campaign

Malta Independent Tuesday, 29 July 2014, 11:46 Last update: about 13 years ago

Air Malta employees raised €930 for Malta Hospice’s Sunflower ‘Growing Kit’ campaign, which seeks to encourage schoolchildren to grow their own sunflowers.

The sunflower campaign forms part of the Crossover project in which Air Malta was one of the five contributing Companies. The aim of the campaign was to spread awareness amongst school children and for this purpose Hospice Movement has for this year worked together with the Maria Regina College within the Education department.

The seeds of the sunflower, which has long been synonymous with Hospice, symbolise patients in need surrounded by the individuals who care for them during difficult moments.

“We thought it was an extremely creative initiative and we’re very proud that everyone on the Air Malta team was willing to contribute,” said Air Malta’s Chief Executive Louis Giordimaina.

The campaign presented attractively coloured paper boxes containing sunflower seeds and a set of instructions on how best to grow them. The aim is to teach children to care for one another in order to support life.

“We are extremely empowered by the response we received from the growing kit campaign,” said Kenneth Delia, General Manager Hospice Malta. “The sunflowers were then collected by each school and planted in a public location.”

Hospice Malta, which this year celebrated its 25 years since its foundation, provides free of charge palliative care services to people suffering from cancer, motor neurone disease and other end of life illnesses.

Watch this video for more information about the work of Hospice Malta and see how you can get involved: http://vimeo.com/90319586

Air Malta (www.airmalta.com) is Malta’s national airline and takes pride in supporting local initiatives which contribute to the community.

 
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