International health care and medical equipment giant Alvimedica has recently appointed Maltese digital media agency Anchovy to handle an intensive social media campaign for its sailing team. Team Alvimedica is participating in one of the most prestigious and anticipated sporting events of the world, the Volvo Ocean Race which takes place this month.

This is one of the world's premier sailing events and the third most viewed sporting event in the world. This presents Anchovy with a unique opportunity to showcase its expertise and maximise exposure of the brand on an international playing field. This young dynamic and fast growing agency beat international heavyweight agencies to win the prestigious contract.

This campaign will span the world for nine months and will provide great exposure to the company and crew alike. The challenges that will be faced by the crew in the race reflect the ambition and drive of the mother company.

Alvimedica is a medical devices company committed to developing minimally invasive technologies. The company is a fast-growing challenger in the global field of interventional cardiology and is committed to provide innovative health care solutions that will improve the quality of life and extend life expectancy of patients around the globe. While its headquarters are in Istanbul, the global marketing and vascular research departments are in The Netherlands.

The race started with a spectacular ceremony in Alicante, Spain yesterday and will end in Gothenburg, Sweden on 27 June the following year. The teams will be covering just under 40,000 nautical miles, battle 20-metre waves, experience varying degrees of extreme temperatures and face many other challenges that nature will throw at them. But in the end it will all be worth it. Follow team Alvimedica on: https://www.facebook.com/TeamAlvimedica

https://twitter.com/TeamAlvimedica ;http://instagram.com/teamalvimedica