People and Co. Ltd, an Advanced IBM Business Partner supplying statistics, data mining, datacollection, survey research and text analysis solutions, recently held a seminar at SmartCityon solutions for Practical uses of IBM-SPSS. This seminar targeted analysts from variety ofbusinesses, industry and public sector organisations including iGaming executives, analysts,marketing personnel, researchers and government statisticians.David Cutajar, CEO - People & Co Ltd, provided an generic overview of IBM-SPSS Statisticsand IBM-SPSS Modeller. He spoke about the IBM-SPSS approach to Data Mining andPredictive Analytics. He further elaborated how combination of IBM's latest Databasetechnologies, Business Intelligence, Social Media Analytics, and Data & TextMining/Statistics/Predictive Analytics are now becoming increasingly integrated as IBM'sBusiness Analytics and Information Management Solutions.The seminar included a number of guest speakers. Alphonse L. MacDonald, FormerDirector, United Nations Population Fund (UNFPA), Geneva, Switzerland, spoke about howIBM-SPSS can be effectively employed in scenarios like "Predicting the spread of Ebola".Nikolai Livori, CEO - Yobetit, delivered a presentation about "The Significance ofMarket Movements within Sports Betting". Richard Bonello, Head of Technology and IS atDeloitte, discussed "Synthesizing Text Mining Models for Privacy Related Inference" withparticular reference to privacy issues on social media platforms.Data mining offers organisations many benefits, including a more detailed view of theircustomers or assets, a clearer view of current conditions and deeper insight into futureevents. By choosing a high-performance data mining tool, organisations can mine their datamore efficiently and gain a significant return on investment (ROI) by understanding thepatterns in their data, allowing better decisions to be made which drive superior outcomes.IBM® SPSS® Modeller is a data mining workbench that enables improved decision makingwith quick development of predictive models using business expertise and quickdeployment of these models into business operations.Designed around the industry-standard CRISP-DM (Cross Industry Standard Process for DataMining) model, IBM-SPSS Modeller supports the entire data mining process, from businessunderstanding through to deployment.IBM-SPSS Modeller uses a client/server architecture, allowing resource-intensive operationsto be executed on a server. This results in increased performance because memory intensiveoperations can be done on the server without downloading data to the client computer.IBM® SPSS® Modeller Server also provides support for SQL optimization and in-databasemodeling capabilities, delivering further benefits in performance.Participants also had the opportunity to interact with the technologies presented during ahands-one workshop.People & Co. Ltd is also a LearnQuest Education Partner offering full IBM Certification andmany other ICT related courses.