Cutting-edge foot-scanning technology developed to improve the services within sports outlets is now available at Eurosport.

The scanning platform Sincro-Scan, will record the areas where customers' feet are exerting pressure, both while standing and while in motion. Then Sincro-Run records their running movement while wearing different shoes, showing the difference between one shoe brand and another. This will give customers the luxury of picking the right footwear based on an accurate assessment.

"Each and every person has their own specific way of carrying their bodies, and this posture needs to be supported by the right footwear to prevent adding strain or pressure on the foot," said Christina Peresso, Managing Director at Eurosport. 

The human foot is one of the most complex body parts, and the right shoe is essential for any athlete to carry out their physical activity as safely as possible.

"There are many problems caused by buying the wrong footwear and this is why we always recommend our customers try different products before purchasing one pair of sport shoes. With this new technology in our stores, we will be able to offer a better service," said Ms Peresso.

Meanwhile, athletes who specialise in running are invited to try on the latest addition to the Adidas family. Designed around a revolutionary cushioning technology, the 'Boost' collection is made of thousands of energy capsules that guarantee the highest energy return in the running industry.

The foot scanner is now available at Eurosport's main outlet in Psaila street, Birkirkara. For regular updates follow Eurosport on Facebook (www.facebook.com/EurosportMalta).