BOV is marking the third anniversary since it launched the first banking application for smart phones in Malta. BOV Mobile was the first app that pioneered mobile banking and mobile payments in 2012, offering subscribers real-time overview of their banking accounts and enabling them to effect banking and payment transactions securely and seamlessly from their smart phones.
"The success of BOV Mobile confirms that mobile is today a preferred channel by an increasing number of customers," said Michael Galea, Chief Electronic Banking Officer at Bank of Valletta. "We are delighted with the positive customer feedback we continue to receive as we continue to develop and implement our distinctive multi-channel customer proposition," he added.
Mr Galea announced that over 3.3 million logins have been effected by BOV Mobile registered users todate highlighting the value that this channel is delivering to customers. "It is positive to note that over its short lifespan, the BOV Mobile app has won various awards, both locally and internationally, including the prestigious Financial Innovation award for innovation in customer propostions and product design," said Mr. Galea.
Bank of Valletta is continuing to invest in this platform, with a view to increasing its versatility and the range of mobile payments available for both personal and business customers. Today, BOV Mobile subscribers can seamlessly keep track of all their accounts, including card accounts, whilst effecting person to person mobile payments and customising the comments, thereby facilitating reconciliation of expenses. Subscribers also have the facility to choose whether or not to send thier mobile number to the person or entity accepting the payment, as part of the notification itself. This makes the service ideal for those service providers that need to contact a customer as part of the service itself.
"At Bank of Valletta, we are passionate about harnessing technology to provide innovative solutions to our customers. Mobile banking gives us greater flexibility to assist our customers, particularly in today's dynamic world, making banking as intuitive and simple as sending an SMS," concluded Michael Galea.
The BOV Mobile app is free to download from the Apple App Store and Google Play. Payments can be effected with Apple iPhoneTM or AndroidTM smartphones. Any smartphone number can be registered to receive payments. For further details or assistance in registering for the service, one may contact BOV Customer Service Centre on 2131 2020, visit any BOV branch or bov.com.