Sliema just got a little more charming! PANDORA, the popular Danish jewellery brand, opened a new concept store in the heart of Sliema.

The new outlet at The Strand will be the only one in Malta to exclusively sell PANDORA.

"After four years in Malta, the PANDORA brand has seen a huge demand among local shoppers and tourists, pushing us to expand further and open a new concept store. With over 50 square metres of shopping area, customers will be spoilt for choice in top-quality and affordable jewellery designs," said Karl Micallef, Sales & Marketing Director.

PANDORA is known for its customisable charm bracelets, designer rings, earrings, necklaces and pendants and has become synonymous with personal style and individuality among local residents and foreign visitors.

"Sliema is one of our island's busiest and most sought after shopping districts, allowing the new concept store to have a competitive edge in such a key market. It will be the only exclusive retailer for PANDORA across the island and we are very excited about this," he added.

The popular international brand was founded by Danish goldsmith Per Enevoldsen and his wife Winnie Enevoldsenin back in 1982. Starting out as a family-run jewellery shop in Copenhagen, PANDORA now markets its products in more than 80 countries on 6 continents with approximately 10,000 sales points.

The new concept store is open from Monday to Saturday between 10:00am and 7:30pm at The Strand in Sliema.

For more information e-mail [email protected] or call PANDORA Sliema on 2203 5110.